WORKS KITTE / Entrance sign / MarunouchiKITTE / Entrance sign / Marunouchi

2013

昭和モダニズム建築の代表作である「旧東京中央郵便局」を一部保存・再生した外観が、丸の内の風格ある街並みと調和するKITTEは、日本郵便がはじめて手がけた商業施設。
日本デザインセンターはネーミングより参画し、VI計画とエントランスサインのデザインを通じて、人と人、街と街の「つながり」を大切に想う日本郵便の理念を形づくっています。東京駅目前という立地環境にも配慮しながら、サインとしての独自性と機能性を探究しました。

KITTE is the first commercial facility created by Japan Post. The exterior which preserves and regenerates a portion of the former Tokyo Central Post Office, a building which typifies Showa modernist architecture, is in perfect harmony with the evocative city streets of Marunouchi.
Nippon Design Center was involved beginning from the naming phase. Through VI planning and design of the entrance sign, we gave shape to the Japan Post principles of valuing “connections” – those between person and person and those between city and city.
With consideration for the environment of the location directly in front of Tokyo Station, we searched for a sign that would be both highly original and functional.

CD
原 研哉Kenya HARA
AD+D
三澤 遥Haruka MISAWA
AGENCY
アサツーディ・ケイADK
PR
曽我 紗弥香Sayaka SOGA
P
細川 類Rui HOSOKAWA
CONSTRUCTION
びこう社・トライテラスBIKOHSHA INC.TRi TERASU